Once again, another actor/actress has turned designer. In this case it is the dynamic couple, Brad Pitt and Angelina Jolie. The couple is partnering up with the high-end jewelry design company, Asprey. Their new collection consists of gold and silver accessories. This collection was named, The Protector, inspired by the snake, which according to Jolie is a protector of her family.
Pieces for this limited edition collection include, silver baby spoons, tooth boxes, and picture frames. For adults, pendants and rings are available in the form of curving snakes. Pitt and Jolie’s collection is part of Asprey’s goal to refocus the brand and bring in more revenue during the hard times of the recession.
The point of this entry is more so to discuss the “celebrity designer” than Brangelina’s new collection. Typically I am not a fan of celebrity designers. Although I do like Pitt and Jolie, I don’t think they should design jewelry just because they can. It bothers me that people are going to buy the collection just because of their name slapped on the designs.
In retail, I understand that money matters and companies are always trying to refresh their image and stay on top of the current trends. However, I do not think the skill of design, be it in fashion or jewelry, should be so easily dismissed.
I agree with your statement. I love collaborations but in this case, I think the designing of jewelry should be left up to the experts.
ReplyDeleteI agree with you too. It's not fair that designers should have to compete with celebrities who can afford to take the risk of such an investment. However, I do think that the celebrity designer market has become over-saturated, with hundreds of celebrities with their own perfumes, shoes, accessories and clothing, therefore each new celebrity that enters the market is having less of an impact. Designers that are solely designers still have the benefit of the experience, skill and eye for creating the most successful collections. I guess what I'm saying is although annoying, celebrity designers will not take away from the "real" designers.
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